Singing In The Shower Community.
The most beautiful video shot by the most ordinary people

To create NIVEA Pearl & Beauty AD Campaign the biggest production crew was assigned. Together with 10000, 10000 producers and 10000 musicians, we have shot the most beautiful video created by the most ordinary people.

How do we do it? Visitors of the site literally become part of the shooting crew. They helped us to select the characters, music and props. At the end, we have made not ordinary commercial, but a real branded music video.

10,000 participants
250,000 unique visitors
380,000 minutes of branded video watched